News story

British Tourism Week

Take part in a host of events up and down the country

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

This week we鈥檙e celebrating , eight days of聽 activities aimed at promoting British tourism to聽get more people enjoying days out and holidays up and down the country.

The week was officially launched on the on Saturday (12 March) and continues this week with events ranging from in Hastings, in London and a in Redcar.

The tourism and hospitality industry聽generates around 拢90 billion of direct business for the UK economy each year and employs over 1.3 million people.

Putting customers first

Speaking in Cambridge earlier today at the conference, Tourism and Heritage Minister explained how the aims to put the customer first, with more emphasis on independent local tourism boards based around destinations and attractions rather than regions, better reflecting the needs of customers and tourism businesses.

鈥淲e want a new way of doing things. Bottom-up, and customer focused, with strong independent local bodies whose zones of interest and influence are defined by a genuine sense of place, not an arbitrary line on an electoral boundary map,鈥� said Mr Penrose.

Further information

  • (14 March)

Updates to this page

Published 14 March 2011