New phone app showcases Britain
VisitBritain and Samsung partnership聽aims to increase visitors to the UK.
The devices following a new agreement between the technology company and VisitBritain.
The app will allow visitors to look at the best recommendations for accommodation, entertainment and day trips as well as providing maps and pictures.
The deal is part of the government鈥檚 wider drive to generate marketing and PR ahead of the to encourage more people to visit Britain and create a .
Tourism legacy
鈥淭he London 2012 Games provide a fantastic opportunity to boost UK tourism and stimulate lasting economic growth,鈥� said Culture Secretary .
鈥淭he Government is investing around 拢50 million in tourism marketing, and challenging industry to match that to create a 拢100 million marketing fund to capitalise on 2012 and beyond.
鈥淭his partnership between VisitBritain and Samsung is a great example of what can be achieved when the public and private sectors come together. The UK has one of the most vibrant and varied tourism offers in the world and innovative ideas like this, along with our new marketing fund, will help to encourage more visitors to our shores.鈥�
Further information
- (7 June 2010)