Prime Minister launches plans to generate long term economic growth from 2012 Olympic legacy
Drive to generate at least 拢1 billion in Olympic business boost and attract four million extra visitors
With the Royal Wedding this year and and next year, the eyes of the world are on the UK. The Government is determined to seize this unprecedented opportunity to ensure that the 2012 Olympic and Paralympic Games are not only a spectacular celebration of sport, but also deliver a lasting economic legacy for the whole country, boosting investment, jobs and growth.
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GREAT, a new campaign announced by the Prime Minister in New York, will focus on everything the UK has to offer. It will allow Britain to speak with one voice about the opportunities to invest in the UK and help to attract millions of extra visitors.
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鈥淚n 2012 there will be only one place to be,鈥� said Mr Cameron. 鈥淲ith the Olympic and Paralympic Games coming to London next summer, the greatest show on earth is about to arrive in one of the world鈥檚 greatest cities.
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鈥淭his campaign is simple. There are so many great things about Britain and we want to send out the message loud and proud that this is a great place to do business, to invest, to study and to visit.鈥澨�
Over 拢1 billion in Olympic business
The Prime Minister also revealed plans for a 鈥楪lobal Investment Conference鈥� for investors and business leaders to be held in London on the eve of the Games, an innovative programme of business summits including the 鈥楤ritish Business Embassy鈥� and an on-line 鈥楤ritish Business Club鈥� all of which is expected to generate at least a 拢1 billion boost for British business over time.
Boosting tourism
already contributes 拢115 billion each year to the UK economy, and we believe it has the potential to be one of our fastest growing sectors in the years ahead. Hosting the Games is a tremendous opportunity for UK tourism and our aim is to attract an extra four million visitors to the country over the next four years.
鈥淭he GREAT campaign will ensure that we make the most of London 2012 to boost tourism and business, leaving a lasting economic legacy from London鈥檚 Games,鈥� added Culture Secretary .