Research and analysis

OPSS population baseline survey pilot

An independent research report.

Documents

Details

The project was commissioned to address the data gap regarding the specific details of the products that are used in UK households as well as the purchase route of those products. A full-scale survey will enable OPSS to answer the question 鈥榟ow many OPSS related products are in people鈥檚 homes鈥� directly, instead of relying on a proxy figure such as sales data. Before commissioning a full-scale survey, OPSS commissioned a pilot survey to establish the most effective, replicable methodology.

Updates to this page

Published 1 May 2025

Sign up for emails or print this page