Research and analysis
Research into HMRC's 聽proposition for an increasingly effortless experience for individual customers
Research to explore what an increasingly effortless customer experience might look like for customers across various tax and benefits regimes.
Documents
Details
HMRC commissioned research agency Kantar Public to conduct this research, which involved interviews and focus groups with individual customers. The research聽explored customers鈥� perceptions of an increasingly effortless customer experience.
The research findings will inform HMRC鈥檚 strategy for individual customers and the design of HMRC鈥檚 products and processes.
Updates to this page
Published 30 June 2022