Official Statistics

Nation Brands Index 2021: International Perceptions of Northern Ireland鈥檚 response to COVID-19

This bulletin is the first in a series on Northern Ireland鈥檚 international reputation for 2021, focusing on respondents' perceptions of Northern Ireland's response to healthcare crises, including COVID-19.

Applies to Northern Ireland

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This publication uses data from The Anholt Ipsos Nation Brands Index, which is used to assess and monitor Northern Ireland鈥檚 international reputation. The NBI is an analytical tool which attempts to measure and rank the broad international reputation of 60 nations, across six dimensions of national competence: Exports; Governance; Culture; People; Tourism; and Immigration and Investment.

Updates to this page

Published 29 September 2021

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