A 'PASEO' Approach: Regionally contextualized and integrated engagement, dialoguing, knowledge sharing and communication
Abstract
In research for development (R4D) and programmatic research work for development knowledge sharing and knowledge management, engagement and networking is essential for achieving behavioral change. R4D is about making sure research is contributing to positive development agendas and changes. We need to engage and communicate internally within our projects with the potential users of our results who can influence and implement change. It is important to clearly distinguish鈥攆rom the beginning鈥攖he difference between this 鈥榠nternal communication鈥�, what we will refer to as the 鈥榩aseo approach鈥�, and corporate communications. This document will elaborate the key characteristics/principles/good practices of what we aim for in internal project communications, the 鈥榩aseo approach鈥�, and what it requires in terms of processes, competencies and skills in the people who undertake it.
Citation
Schuetz, T.; Waldorf, A. A 鈥楶ASEO鈥� Approach: Regionally contextualized and integrated engagement, dialoguing, knowledge sharing and communication. The CGIAR Challenge Program on Water and Food, Colombo, Sri Lanka (2014) 10 pp.
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